2017 Northern Exposure
In October 2015 IMA ran the first Northern Exposure Conference, which brought together festival and arts organizers from across the province to network, get professional development and share ideas. The conference also featured showcases by performing artists.
In 2016 we held Northern Exposure: Festival Edition, which focused specifically on rural festival organizers.
Both conferences helped to strengthen a network of arts organizers in rural communities and the main consensus is that these kind of gatherings our vital to our success and sustainability.
2017 has been a challenging year for many of us in rural BC as the wildfires forced cancellation or reduced attendance of many festivals, events and arts gatherings & workshops across the province. We have all learned a lot and have a lot to share. Northern Exposure 2017 will make time for discussion around disaster planning and emergency preparedness. 2017 is also the year of Canada 150 celebrations, but it is also a time to be activated in the process of reconciliation with the First Peoples of the land, who have been here much longer than 150 years. Northern Exposure 2017 will also have a focus on Indigenous engagement and what responsibility the arts have in reconciliation. We are excited to have Kelly Poirier of White Raven Consulting as our facilitator for the weekend and to guide conversation around meaningful Indigenous engagement.
Social Media will also be a focus of the conference this year with industry experts Alexandra Staseson of Move Through Communications and Evie Lavers, to provide information on effective use of social media.
Scroll down for Registration and the full schedule. We are excited to welcome rural arts & festival organizers back to Wells for the 3rd instalment of Northern Exposure. In addition to the conference sessions and discussions, there will also be musical showcases every evening.
Funding for Northern Exposure 2017 is provided by Creative BC and Heritage Canada.
Register online below.
Fee: $250 for Thursday night Welcome Reception & Showcases, Friday & Saturday all day, including evening showcases and Sunday afternoon. Some meals included. Accessibility is a priority; bursaries available for those with financial need.
Fee with 50% Bursary: $125 (Bursary Rate is available for those with financial need, please indicate on the registration form why you need a bursary), 100% bursaries are also possible if the need exists.
Breakfast & Lunch is included.
If finances are a barier to attendance please let us know, we want to make it possible for you to attend.
If you have questions please call IMA at 1-800-442-2787 or email email@example.com
The Nest (IMAs Artist-in-Residence Building) - Hostel style accommodations, shared bathroom/kitchen. Shared & Private room options. $20 - $65/night. Call IMA at 1-800-442-2787 or email firstname.lastname@example.org.
Hubs Motel - $15 off per night for conference participants
St. George Hotel in Barkerville - Special Conference Rate, must book for all three nights
SHOWCASEs AT NORTHERN EXPOSURE:
As part of the Northern Exposure Conference, musicians from across the province will be performing at both the Sunset Theatre and the Wells Hotel Pub on Thursday, Friday and Saturday night.
The Public can buy a 3 night pass for $20, or $10 for a single night. Showcases are included in conference registration.
Vounteer for NORTHERN EXPOSURE:
We are looking for volunteers to help with a variety of jobs! We need Stagehands, Kitchen helpers, Front of House folks, and Bar/Concession attendants. By completing a few hours you get access to all showcases and workshops for the whole weekend. Please email email@example.com to sign up to volunteer!
Thursday, October 12
7pm - Welcome Reception and Musical Showcases begin (Sunset Theatre)
Friday, October 13 - Wells Community Hall
7:45 - 8:15am - Stretch and Move with Michael Margolick. No experience necessary; suitable for anyone who can walk comfortably. Wear loose clothing and bare feet/socks or flat shoes (no mats or props).
Michael Margolick started practicing Tai Chi in 1982 because, after years of strenuous athletics such as karate and distance running, I wanted a break and it looked easy. I was wrong but it was the right thing to do. I have also practiced yoga since 2008 and completed the Open Door Yoga teacher training program in 2015. I live, teach and practice in Vancouver and Sointula BC. My vision is a world where everyone has the passion and opportunity to fulfill themselves through the practice of their art.
Breakfast starts 8:30am – included in registration
9am - 10am - Check in Circle – What are you coming for, what do you hope to realize out of the time? Why are you/we REALLY here?
Kelly Poirier of White Raven Consulting will be our facilitator all weekend, helping to maximize our time together using her fifteen years of experience in meeting facilitation to create productive spaces for healthy and engaged dialogue, team building and the sharing of ideas.
Kelly holds a Bachelor of Fine Arts degree from Emily Carr Institute of Art and Design in Vancouver. Kelly has an in-depth understanding of First Nations' arts and culture, having grown up on Tseshaht territory and attended Haa-huu-payak School. She learned song, dance and language studies from elders Carrie Little and Cathy Robinson. Throughout her studies, Kelly also obtained unique job skill sets, working in various part-time positions – always linking herself to the arts or First Nations organizations. Kelly has demonstrated leadership, organization, creative problem solving, and research skills, as well as a strong communication and teamwork background having served as a marketing and publicity coordinator for several non-profit arts and cultural organizations. Kelly continues to develop her understanding of Nuu-chah-nulth and West Coast First Nations' culture, organization and politics, which unearths further knowledge of protocol and cultural appropriateness. Kelly also understands the application of public relations and fundraising. Kelly's vision is to bridge the gaps between disparate interest groups, and economic and cultural sectors within communities.
10:15am - 12pm - Strengthening Networks and Communities – World Café
12 - 1:30pm - Lunch - included in registration
1:30pm - 4:00pm – Social Media Intensive
1:30pm – 2:15pm - 45 minutes – Evie Lavers - Social Media
The recent heated disasters over the summer had enormous consequences on many cultural & tourism events as well as a devastating loss on many small businesses in the Cariboo Region. With the escalating hunger of news feeds for content and the media’s insatiable appetite for a story it can be tricky to know how to communicate with your target market. Whether they be general members of the public, tourists, festival tickets buyers, funding bodies, media, artists, or local officials. Disaster can strike at any time but having a strong communication plan (including some do & don’t) can avoid punters with broken hearts, closure of events and lawsuits from angry ticket buyers.
In this 45 minute session Evie Lavers will give an overview on online communications with e-commerce and the arts in mind. Integrating a range of social media channels, mixed with a balance of print and radio promotion and mailing list development to create a strong marketing campaign and communication strategy for your business or event.
Evie Lavers is an innovative arts administrator from Australia, with over 6 years of experience, delivering online communications, strong social media campaigns and niche marketing PR services. After completing her Advanced Diploma in Music Business from CMIT, Perth, Western Australia she developed skills and relationships to coordinate large outdoor events that delivered live music, culture and art to over 15,000 attendees various times a year.
She now lives in Nelson, BC and has vast knowledge of the music industry including touring circuits, music publishing, artist rights and copyright laws, record labels online streaming services and crowdfunding business structures.
With this experience comes the knowledge and ability to assist in all areas of: publicity & marketing strategy and implementation, social media strategy and management, event management, artist and festival curation, programming and contract management, client and membership database management and brand development.
2:30pm – 3:15pm – Alexandra Staseson, Move Through Communications
Powerfully Unfolding Your Live-Event Story VS Unraveling Under the Pressure of Real-Time Variables
In this chat and open-discussion,
We will discuss the specific and often unforeseen challenges of running dynamic, effective and valuable social media / communications campaigns before, during, and after live events, festivals, productions and arts/entertainment endeavours. Within this we will uncover opportunities for planning and optimizing social media timelines, community-building and communications for your event or organizations. We'll take a look at ways to create through-lines of communication and social media efforts, connecting the dots for all aspects of your outreach and engagement to support the others' exponentially. Given that each organization and individual attending Northern Exposure, myself included, is coming from a different place in terms of scope of operation, together as a group we'll share our experiences to learn and grow, share knowledge around how we can powerfully move through the 'countdowns' to the events, and how we manage communications during the events. We'll look at all aspects of live-event production and learn to shift our lenses from 'promoting', into identifying areas where community-building can occur within each arm of our event, where moments can be extracted, created and put forward as online content, and where from here discoverability can occur for new eyeballs, new followers, and translating that into new attendees/ customers. These are the often forgotten areas whereby dynamic social media data can be later measured and utilized to increasingly sharpen and hone your marketing efforts and potency of engagement for the sake of improvement and for the sake of wooing or keeping sponsors and funding or media support. Together, we'll look at how to maximize what are often limited budgets available for marketing and we'll be touching upon where 'missed opportunities' most often occur, where bottlenecking and scrambling tends to occur the most, and what the potential impacts of that can be. We will look within these un-determined and always changing variables, where and how to achieve preparedness, and where and how we can set up systems to be at the steering wheel of 'the scramble' as much as possible, with maximum potency. So that come event time, we can as simply and powerfully as possible, let the 'story' unfold.
Alexandra Staseson / MoveThrough Productions Bio
Alexandra Staseson is the owner of MoveThrough Productions, providing dynamic strategy, consultation and implementation of social media, communications outreach and content production specifically within arts and entertainment. From TV, feature films and VOD, to live event production and festivals, she has designed and lead campaigns -on and off the ground- during Toronto International Film Festival, Vancouver International Film Festival, Whistler Film Festival, SXSW, The ESPN Awards, over 100 feature films, and 7 seasons of Network Television programs. She currently serves as Director of Social Media for Canadian Film Champion Organization FirstWeekendClub.ca and CanadaScreens.ca online VOD platform as well as passionately working with and building community for Crazy8s Film Competition, Vancouver Chinese Film Festival, The Leo Awards, National Canadian Film Day and 'Beyond 150' Celebration of Indigenous Cinema. TV highlights include serving as National Manager of Outreach for CTV / Bell Media 'Canada 150' Television film event 'Canada in a Day', by Trish Dolman and Screen Siren Productions, executive produced by Ridley Scott (Scott Free). As well as working with City/Rogers for sitcom series Package Deal, and YTV / Netflix youth sitcom series 'Some Assembly Required', both by Thunderbird Films. The series 'Blood and Water' (OMNI / Rogers) was the first trilingual TV drama and this social media campaign was lead in English, Cantonese and Mandarin. Factual / Docu. TV entertainment includes Saw Dogs (Discovery / OLN) as well as McMorris and McMorris (MTV) both with Buck Productions and Ice Racer Showdown (CMT) with Corkscrew Entertainment. Alexandra is also an on-camera host, interviewer and live event emcee and has interviewed creative talent from Richard Dreyfuss and Russell Peters, to moderating a filmmakers panel with Oliver Stone and emerging Vancouver filmmakers during Vancouver Biennale. Alexandra is a member of The Academy of Canadian Film and Television, UBCP/ ACTRA and SOCAN. Alexandra@MoveThrough.com // @MoveThrough #MoveThrough
3:30pm – 4pm – Open Discussion around Social Media
5 - 7pm Jack O’Clubs Dinner Break /Networking/Barkerville Beer Tasting (dinner can be purchased by delegates)
7pm - 11pm - Evening Musical Showcases (Sunset Theatre)
Saturday, October 14 - Wells Community Hall
7:45 - 8:15am - Stretch and Move with Michael Margolick
Breakfast starts 8:30am – included in registration
9am - 12pm – Open Space Discussion -- as small communities and festivals geography, size capacity, emergency preparedness working together through unique challenges such as forest fires. Floor will be open to topics of most importance to delegates.
Also a session on Funding including presentation by Deb Beaton Smith on Music BC, Nadine Carew on BC Arts Council, Julie Fowler on Arts BC.
12 - 1:00pm - Lunch - included in registration
"I don't know who you are my boy, but the drum is calling you home."
From Wolf to Raven to Frog and finally Beaver, Elder, of the Lheidli T’enneh Band and Juno Award Nominee explores the four rounds of life's journey from an Aboriginal youth come leader. Through story and song, Marcel Gagnon's main message is "The Awakening of my people thru Sweat Lodge" which is ‘The Womb of Mother Earth.'
3:00 – 5:00pm - Indigenous Engagement Story Harvest with Kym Gouchie, Jeremy Pahl (aka Saltwater Hank), Ronnie Dean Harris (aka Ostwelve) and Marcel Gagnon
5:30 – 6:30pm Dinner Break, Jack O’Clubs(dinner can be purchased by delegates)
7pm - 11pm - Evening Musical Showcases (Sunset Theatre)
Sunday, October 15 – In Barkerville Historic Town
7:45 - 8:15am - Stretch and Move with Michael Margolick
Breakfast starts 8:30am – included in registration
9am - 12pm - Conference Wrap up and Goal Setting – World Action Café
12pm Lunch in Barkerville
1:00 - 1:30pm - Ostwelve in the Methodist Church in Barkerville
2:00 - 3:00pm Tour of Barkerville, walk to the Courthouse (weather permitting).
Northern Exposure 2016 Gathering
October 21 to 23
The 2nd incarnation of Northern Exposure was held October 21-23 in Wells. Called the “Festival Edition,” it was geared specifically towards festival organizers. It was a much more informal gathering and geared towards the theme of “Working Together.” How can we help one another, share resources, tools information and ideas, leverage group buying power/insurance, pool marketing dollars etc.
The registration fee of $75 basically covers food costs. We would love to have everyone eat together, and Wells at this time of year has very few food options, so we wanted to take care of the food so we could ensure it was available. We also do not want cost to be a barrier, so let us know if you need a bursary in order to attend. As for accommodations, there are some options below. Again please let us know if you can’t afford the options and we can look at finding billets. We really want to make this accessible to all and we realize that the travel alone is a big cost for some.
Please share this information with any other festival organizer. This gathering will not be as relevant to arts councils and other arts organizers, but next year we will look at having a larger group again. Heritage Canada indicated that they would consider coming back on board with funding in 2017.
Also please use this registration form to indicate your ability to attend ASAP. If we do not have enough interest by September 30th we will look to postpone till next year.
We really hope to see you all in Wells this October,
Friday, October 21 - 7pm Reception and meet and greet at IMA Gallery (dinner available for purchase at the Wells Hotel)
Saturday, October 22
9am - Breakfast at IMA Gallery
9:30 - 12pm
-Festival Intros (everyone shares info about their festival, we will have the capability to show images and video, 10 minutes each)
-Confirm the discussion topics for the afternoon - what are the pressing needs, what do we want to make sure to cover?
12 - 1pm - Lunch
1pm - 4pm - Break out into our discussion groups
4 - 6pm - Informal networking at the Wells Hotel Pub
6pm - BBQ Dinner at the IMA Gallery
Evening - more informal networking, we have decided not to have artist showcases this year as we have no funding to pay artists, but there may be some ad hoc performances that take place at the pub that night.
Sunday, October 23
9am - Breakfast at the IMA Gallery
9:30am - 12pm - further discussions and action items
12 - 1pm - Lunch and good-byes
Registration is $75 per person and includes:
-A reception with food on Friday, October 21 at 7pm
-2 Continental Breakfasts (Saturday and Sunday)
-2 Lunches (Saturday and Sunday)
-1 Dinner on Saturday
Bursaries are available, please let us know if cost is a barrier to your attendance. We want you to come!
Accommodations are available at our “Nest” residency building with rates ranging from $35-45/night for a room with shared bathroom and kitchen to $65/night for an ensuite bathroom and shared kitchen. Rates are based on double occupancy, and for the $65 rooms, you can fit more people in the room if you like. We have cots and extra beds that can be put in the rooms if you are up for sharing.
The Hubs Motel is also able to provide a $15/night discount for conference folks and the Wells Hotel is offering a 10% discount.
There may be some billeting option as well. Please let us know if you would like a billet and we will do our best to find one.
TO PAY registration you can do that through paypal below, or phone 1-800-442-2787 to pay over the phone with a credit card, or mail a cheque to Island Mountain Arts, Box 65, Wells, BC, V0K 2R0.
Northern Exposure Conference
October 9 to 11, 2015
It was an action packed Thanksgiving weekend in Wells with the Northern Exposure Conference, which brought together over eighty rural arts organizers and artists from around the province to share information, learn new skills and most importably, get to know one another. I feel so grateful to have had the chance to meet and mingle with such a fantastic and dedicated bunch. The facilitator of the conference, Inga Petri guided us through the whole process, sharing her expertise in marketing, audience development and cultural tourism. Read the complete article here.
A common purpose: creating community
Speaking with Julie, we quickly established a common purpose: to build up a better networked rural festival and arts community.
My approach as facilitator and presenter was focused on creating spaces for participants to get to know each other, share knowledge and know-how, and encourage collaborative learning and action planning. Julie and her wonderful team took care of conference logistics, meals and showcases– 16 in total – at the local Sunset Theatre and the Wells Hotel. She arranged two sessions tailored for musicians. Sharing stories and action planning
On the last day of the conference we were in Barkerville.
The morning featured five inspiring stories presented by Julie Fowler, ArtsWells Festival/Island Mountain Arts; Carla Stephenson, Tiny Lights Festival; Karen Jeffery, Sunset Theatre; Deb Beaton Smith, Rifflandia; and Miriam Schilling, Xatśūll Heritage Village, Soda Creek.
The panelists – participants conversation drew the curtain back a little on how to build success, how to sustain arts in small communities and the kind of perseverance, experimentation and serendipity it takes. Everyone was eager to share their experiences and it felt like the perfect transition to move toward action planning.
But first I led a practical workshop on integrated online marketing with Fraser Hayes‘ able assistance. Fraser is the station manager of CFUR Radio in Prince George; a community radio station that has built a substantial integrated online footprint to complement its broadcasts. More insights and specific action items tumbled forth and then we were ready for lunch, a walk about this amazing restored gold rush town and the final two showcases.
Creating an open learning environment
I borrowed a networking exercise from the Yukon Arts Presenters Summit (Let’s Get Connected) which in turn the Yukon organizers had modified from SPARC. The four topics were:
• who you are and what you do
• your hopes and dreams
• what you’re seeking
• what you have to offer
I had the pleasure of working with Janet Rogers – a Mohawk/Tuscarora writer and broadcaster from the Six Nations in southern Ontario, who was born in Vancouver and has been living on the traditional lands of the Coast Salish people (Victoria, BC) since 1994 – to share information and lead a conversation on Cultural Tourism. I provided context and laid out a cultural tourism landscape. Janet led a conversation on how to access indigenous artists for festivals and events, and encouraged making the necessary contacts early in the event planning process. She proposed that in so doing we could move from the acknowledgement of traditional lands into meaningful inclusion and full participation by indigenous and non-indigenous artists. After all, Aboriginal tourism is seen as a key aspect of expanding Canada’s and BC’s cultural tourism potential.
I felt this was an important and open conversation about an area many of us want to get right but also feel some insecurity about. These protocols are new to most event organizers. What excites me is that meaningful change can happen through our individual decisions and actions, by getting to know each other and speaking openly and respectfully to each other. We don’t have to wait until everything is figured out in the big picture.
Sharing stories and action planning
The conference concluded with action planning. First I asked everyone to write down key take-aways from the conference, their next action steps and desired short and long-term results. The process requires participants to write the information out twice: one copy to take home and the second copy to be shared with participants. In this way we hope to facilitate network building. (I borrowed this format in condensed form from the Yukon Arts Presenters Summit which was facilitated by Jerry Yoshitomi.) Writing this down twice gives more time to reflect and form greater commitment to taking actions. This exercise moved seamlessly into a robust conversation around participant-identified topics. We collapsed about 10 (!) suggested topics into three broad areas: programming, operations and youth. Participants quickly gravitated toward their topic and a number of specific ideas for collaborations and resource sharing were brought forward.
It seemed everyone felt confident that this conference was not merely the culmination of a long-standing dream, but that it would be the catalyst to move forward with closer ties between participants and their organizations from all over rural BC.
There is a lot of interest in continuing the conversations that Northern Exposure ignited and Island Mountain Arts hopes to offer the conference again. imarts.com